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You are here: Home / Archives for Business Boosters for Realtors

Homebuyers Still Worried

August 28, 2013 by Michael Inkman Leave a Comment

So you know your MLS database, you know your market, and you know what your area has to offer from schools to entertainment–but do you know what your prospective clients are thinking right now?

Knowing that can help you add a string of happy clients to your database this season.

According to a June 2013 survey of U.S. home buyers by Harris Interactive and Trulia.com, this year’s crop of home buyers is worried about, well, just about everything.

Here are the overall “Worry Survey” results:

The top concern overall is that mortgage rates will rise too high too soon and price buyers out of the market, followed closely by home prices rising too fast. What’s the main difference between hotter markets and average ones? Buyers in hot markets don’t seem as concerned about qualifying for a mortgage.

Business Boosters for Realtors

The Mindset of a Superstar

August 9, 2013 by Michael Inkman Leave a Comment

Brett Figueroa is a personal success coach who worked under Tony Robbins for 6 years, and who has delivered more than 3,000 presentations worldwide. Brett says that there are three primary factors that put someone at the top of their game.

The Ultimate Goal.

Remember the movie City Slickers? What is your “one thing?” The one thing you want to truly make your life feel complete. “Too many people,” Brett says, “go through life with a notion of what they want, without ever figuring out exactly what they want.” Do you want to retire in a beachfront estate? Create a happy family? End world hunger? [Read more…]

Business Boosters for Realtors

Know Your Target and Hit the Bull’s-eye

Know Your Target and Hit the Bull’s-eye

July 15, 2013 by Michael Inkman Leave a Comment

When evaluating the different advertising formats that are available to you, it’s important to define the best approach to reach your target audience. Agency representatives are quick to brag about “reach” and “impressions,” but their demographics can be misleading when taking your objectives and budget into consideration. BB_ConsumerDirect

Direct marketing guru, Karen Deis, feels that it is critically important to maximize your promotional dollars in an effort to have qualified customers call you first.

For example, if you’re targeting consumers who are considering a home purchase, then it makes more sense to utilize your local, freely distributed home-shopper magazine than your local newspaper, even if it costs more. The 100,000 people reading the newspaper are looking for news, and may not be looking for Real Estate at all. On the other hand, the 1,000 people reading the home-shopper magazine are specifically looking for homes. [Read more…]

Business Boosters for Realtors

Communication is Key

June 28, 2013 by Michael Inkman Leave a Comment

I once heard the expression, “Communication is the lubrication in your organization.” That couldn’t be truer, especially in the world of business. You simply can’t over-communicate when dealing with clients. I find that the best way to eliminate the constant state of reactivity in which most of us work is to employ proactive communication strategies, such as the following:

Make a list of the people with whom you correspond regularly.
Take note of all the recurring questions that you have to answer time and time again. Then ask yourself how you can provide the information to these individuals in advance. For example, let’s say you’re a real estate agent, and you know that during every transaction you are going to receive a telephone call from the buyer regarding the home inspection report. Instead of being at your client’s beck and call, why not create a document that provides the answers to these frequently asked questions? This would cut these questions off at the pass, save you time, and allow you to provide better overall customer service.
[Read more…]

Business Boosters for Realtors

The Perfect Purchase Transaction

The Perfect Purchase Transaction

June 14, 2013 by Michael Inkman Leave a Comment

ThePerfectPurchaseTransaction4Have you ever wondered what the Perfect Purchase Transaction would look like? Close your eyes and dream about it for a minute: Few inbound phone calls. Your cell phone never rings. Clients leave so ecstatic with your service that they hand you three names of people they know who are ready to sell their homes or want to buy in your area. You enjoy shorter workdays during the process because everything clicks. Okay, WAKE UP! The dream has ended.

Yet, that dream is possible. Although you work in an innately reactive business, it is possible to be proactive and stave off the reactive nature of day-to-day dealings. But, you must create a system. Think through each step of the process and ask yourself, “How can I make this better?” or “How can I take this reactive activity and be proactive to curtail it?” Here’s the key: Create the Perfect Purchase Transaction. [Read more…]

Business Boosters for Realtors

Michael Inkman

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