Want to make yourself “unforgettable” to your clients and associates? Try this novel idea…give a book!
One great benefit of giving a book is that it won’t get thrown away. Even if it doesn’t immediately get read, a book certainly won’t get pitched in the trash. Be honest. Like most people, you probably have a stack of books somewhere in your home or office that have not yet been read, but there they sit, patiently awaiting a quiet, relaxing hour of your time.
Books are also flattering to the recipient as an “intellectual” gift. Even if your recipient isn’t a big reader, they will be flattered that you thought that they might be! And many people even claim that a house is not a home without a few good books at hand.
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The sandwich method of giving feedback is universal. The approach goes something like this: I want to give you some critical feedback, but rather than being direct, I sandwich it between two pieces of “positive” information. The approach is so common it seems almost a given–wouldn’t any other way seem impolite? Roger Schwarz, an organizational psychologist and author of 