Have you ever wondered what the Perfect Purchase Transaction would look like? Close your eyes and dream about it for a minute: Few inbound phone calls. Your cell phone never rings. Clients leave so ecstatic with your service that they hand you three names of people they know who are ready to sell their homes or want to buy in your area. You enjoy shorter workdays during the process because everything clicks. Okay, WAKE UP! The dream has ended.

Yet, that dream is possible. Although you work in an innately reactive business, it is possible to be proactive and stave off the reactive nature of day-to-day dealings. But, you must create a system. Think through each step of the process and ask yourself, “How can I make this better?” or “How can I take this reactive activity and be proactive to curtail it?” Here’s the key: Create the Perfect Purchase Transaction. [Read more…]