Want to make yourself “unforgettable” to your clients and associates? Try this novel idea…give a book!

One great benefit of giving a book is that it won’t get thrown away. Even if it doesn’t immediately get read, a book certainly won’t get pitched in the trash. Be honest. Like most people, you probably have a stack of books somewhere in your home or office that have not yet been read, but there they sit, patiently awaiting a quiet, relaxing hour of your time.

Books are also flattering to the recipient as an “intellectual” gift. Even if your recipient isn’t a big reader, they will be flattered that you thought that they might be! And many people even claim that a house is not a home without a few good books at hand.
[Read more…]