Michael Inkman

Fairway Independent Mortgage Corp.

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Know Your Target and Hit the Bull’s-eye

July 15, 2013 by Michael Inkman Leave a Comment

When evaluating the different advertising formats that are available to you, it’s important to define the best approach to reach your target audience. Agency representatives are quick to brag about “reach” and “impressions,” but their demographics can be misleading when taking your objectives and budget into consideration. BB_ConsumerDirect

Direct marketing guru, Karen Deis, feels that it is critically important to maximize your promotional dollars in an effort to have qualified customers call you first.

For example, if you’re targeting consumers who are considering a home purchase, then it makes more sense to utilize your local, freely distributed home-shopper magazine than your local newspaper, even if it costs more. The 100,000 people reading the newspaper are looking for news, and may not be looking for Real Estate at all. On the other hand, the 1,000 people reading the home-shopper magazine are specifically looking for homes. [Read more…]

Filed Under: Business Boosters for Realtors

What’s Ahead For Mortgage Rates This Week – July 15, 2013

July 15, 2013 by Michael Inkman Leave a Comment

What's Ahead For Mortgage Rates July 15 2013The Fed’s release of the minutes for the June FOMC meeting was the most noteworthy economic event last week; the minutes repeated the Fed’s recent statement concerning the wind-down of its current monetary easing policy.

The minutes indicated that about half of meeting participants wanted to end the quantitative easing (QE) policy by year end, while “many others” preferred to end the program in 2014.

This split suggests that days are numbered for the Fed’s monthly purchase of $85 billion in Treasury securities and mortgage-backed securities (MBS). The minutes also revealed that the Fed would not be selling off MBS as QE is ended. This would likely prevent additional potential for mortgage rates to increase as demand for bonds would decline when the Fed stops its monthly purchases.

Mortgage Rates Typically Rise When Bond And MBS Prices Fall

U.S. financial markets showed little reaction to the Fed minutes. The Dow Jones Industrial Average saw a quick gain of about 40 points that quickly retreated. The Wall Street Journal interprets the lackluster response to the Fed minutes as investors growing accustomed to the eventual end of the QE program; it’s also possible that the markets interpreted the FOMC minutes as “old news,” as the minutes contained information included in the Fed statement given after June’s FOMC meeting.

The FOMC minutes reported that details of tapering the QE program will be given by Chairman Ben Bernanke during his customary press conference after the Fed presents the FOMC meeting statement. The minutes also asserted that the Fed will closely monitor economic and financial developments as part of their decision-making for ending QE.

The minutes stated that the current Federal Funds rate of 0.00 to 0.25 percent will remain in place for some time after QE is ended.

Mortgage rates rose last week according to Freddie Mac. The average rate for a 30-year fixed rate mortgage moved to 4.51 percent from last week’s 4.29 percent. The average rate for a 15-year fixed rate mortgage rose to 3.53 percent from 3.39 percent. Discount points for both types of loans rose from 0.70 percent to 0.80 percent.

Rising mortgage rates suggest that borrowers may soon return to adjustable rate mortgages or hybrids such as the 5/1 adjustable rate mortgage, which was reported at an average rate of 3.26 percent with discount points of 0.70 percent.

What’s Coming Up

On Monday, retail sales for June will be released. This is an important indicator for the general economy. Tuesday’s news includes NAHB/Wells Fargo Housing Market Index for July.

On Wednesday, Housing Starts for June will be released. Thursday’s news includes weekly Jobless Claims and Leading Economic Indicators. No economic news is scheduled for Friday.

Filed Under: Housing Analysis Tagged With: FOMC, Housing Analysis, Mortgage Rates

Revive With Reruns

July 12, 2013 by Michael Inkman Leave a Comment

“Making your way in the world today takes everything you’ve got…”
-Theme from Cheers

The Problem: It’s true, getting along in the world–daily interactions with others, doing business, even getting to work on time–it all takes a fair amount of self-control and willpower. But willpower takes energy; and human energy oftentimes runs on empty. While energy can be renewed by something as simple as a pleasant chat with a friend, if your self-control is already ebbing, you could still “lose it” by accident. Far less obvious is the danger of running your energy even lower… Get depleted too low too often and serious psychological and health problems may be the result.

The Study: A study published in Social Psychological and Personality Scienceby Jaye L. Derrick, PhD, research scientist at the Research Institute on Addictions at the University at Buffalo, University of New York, looked into the effects of watching TV reruns and found some surprising results. In one test, researchers gave the subjects word puzzles designed to deplete self-control and–literally–test their patience. Then over the following two weeks, subjects tracked recovery activities after high-stress situations whenever willpower became depleted. [Read more…]

Filed Under: Quick Tips

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Michael Inkman

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michael@michaelinkman.com
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